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Last week of course saw the unveiling of Apple’s latest ‘must have’ device: the iPad. The device has caused a division amongst those who have heard about it, with some hugely excited for the device, and others not seeing a reason for its existence. At Nukoda, we couldn’t let such an important event pass without comment, and so included after the jump are some views of some of the writers for this website:

Anthony Catanzaro’s view: Magical and revolutionary? Not quite Mr. Jobs, but I will buy myself the giant iPod touch you call iPad. Bigger, better and very cool it is! Magical and revolutionary are words better left associated with the iPhone announcement.

First what I don’t like about the iPad. No camera, really? Now sitting on the couch, holding my iPad, and iChatting with my sister, that would be a bit of magic to me. In fact if the iPad was capable of iChat my wife could replace her 13” MacBook Pro with an iPad. I know, I will have to buy another iPad next year, the one that will have the camera in it.

No Flash support? While I agree 100% that Flash is a battery killing, processor maxing, pile of code that needs to be ousted, the fact is that 75% of the web still uses Flash for video. My dreams of using the iPad for watching hulu and TV shows from network sites in bed are not going to happen with the iPad. Perhaps an App for that will make it a reality for me.

So why will I buy one you may be asking? Well, because I buy almost everything that Apple creates. My MacBook Pro, iPhone, iPod shuffle and Airport Extreme are all superior to any products offered by the competition and I am sure the same will be true with the iPad. I love Apple products, you would have to kill me to take my iPhone away from me. Wanting the iPad to do more is a good thing, and like the iPhone & iPod touch, it will evolved over time.

Gaming on the iPad is going to be awesome, I can’t wait to play the games I already own and play on my iPhone on my new iPad. I can envision two people playing head to head on a single iPad, something rather difficult on the smaller iPhone or iPod touch display. I can’t wait to see what creative minds will unleash on this new device.

It certainly appears that Apple has taken touch interaction with a device to a whole new level and nothing in existence even comes close. For me getting the iPad will be an experience, one that I will remember for the rest of my life, and all for starting at only $499.00.

One more thing… Apple, please have support for MS Exchange on the iPad, I really need that.

Joe Cruickshank’s view: As the iPad was unveiled, one thought dominated my mind – Apple really know how to make things look nice!  You have to give it to the design guys at Apple; their new toy looks sleek, stylish, and desirable.  The size and weight of the unit is spot on, and the display looks nice despite the lack of 16:9 support.  The design, coupled with the fact that Apple currently has a “trendy” brand image, will ensure that the iPad sells well.  I doubt it’ll be the commercial success that the iPod and iPhone were, but it won’t be a flop.

The problem, as far as I see it, is that it brings very little new to the table.  In essence, the device is a giant iPod Touch, and the people that will be most interested in the iPad will already have a miniature version in their pocket.  It lands in the middle ground between smartphone and netbook, and the market for it isn’t clear.  Techy types would likely prefer the flexibility offered by a multitasking netbook/laptop, while many others will prefer the convenience of a pocket-sized iPhone.

There’s still a couple of months before the iPad is released though, and while the initial hype for it will die out, the inevitable mass of useful applications will give us something new to be excited about!

Oliver Banks’ View: I really like the iPad. I would say I love it from what I’ve seen of it so far, but until I have one in my hands, I can’t be completely sure. I do, however, know that I want one. It is a device, that when unveiled by Steve Jobs last week, completely divided the blogosphere. Those who disliked it said that it was nothing better than ‘a big iPod touch’, whereas those who liked the device believe it to be as revolutionary as other Apple products such as the iPod and the iPhone.

Perhaps this time, however, the Apple hype machine, and the way in which Jobs marketed the iPad have led to this decision. If we look at the iPhone for example, no one knew what to expect from Apple, and so there were no serious expectations. With the iPad, on the other hands, there were rumours circulating for months, conflicting opinions on whether it would use OS X or iPhone OS, and what features it would have, such as a camera etc. The hype eventually got to the point where the first-generation device had no feasible way of matching all of the expectations that people had for it. For those who were not realistic about the device, it was always going to be a disappointment.

For me, personally, the device was presented wrongly. I don’t think Apple needed to/should have presented it as a middle ground between an iPhone and a MacBook/laptop. For them to present it as such, people then assess the device as such, and in some areas, it is, frankly, sorely lacking, especially taking in to account Jobs’ ‘attack’ on netbooks earlier in the presentation. I believe that Apple should have focused on the two maybe three – in my opinion – major features that the iPad has over netbooks/smartphones/other mobile devices. These are, of course, the portable versions of iWork, the iBook Store and with an honourable mention to the iPad UI (especially the iTunes-esque music section on the device).

If Apple had compared it to the Kindle DX for example, although the iPad is ever so slightly more expensive, feature-wise, it absolutely obliterates the Kindle. Colour screen, internet, iPod, epub support, iWork etc. That’s only one example.

Finally, I do think the iPad will win over those doubters once they have had the chance to spend a significant amount of time with it, in the way that both the iPod and iPhone have done, I just believe that for now, they have perhaps bought some of the criticism upon themselves.


About the author: Oliver Banks


19 year old Student, based in Manchester, UK. Currently own: Xbox 360, PS3, Wii, DSi XL, PSP, iPhone 3GS (32GB).


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