Before it became a miniturized version of itself by allowing invitees only into it’s hallowed halls, E3 used to be the ultimate experience for a gamer. Unfortunately, I’m not speaking from experience myself… but I always planned on attending at some point! ESA (Electronic Software Association), the owner of the event, had to give in to pressure put on by the companies who put up displays… I suppose they just weren’t seeing enough return on the enormous pricetag of putting up an exhibit. So, E3 was ultimately scaled down from the 60,000+ fans who would descend upon the Los Angeles Convention Center to the paltry invitation-only event that it eventually became.
Well, GameSpot came up with some good news. E3 is coming back baby! It’s being renamed GamePro Expo, with the inaugural expo being scheduled for mid-October 2007.
According to a memo circulated to a short list of LA Convention and Visitors Bureau members this week, International Data Group, publisher of dozens of tech magazines and producer of hundreds of trade shows around the world (including Macworld), will produce a new games show to be held in Los Angeles.
The event is expected to bring in a crowd upwards of 30,000 strong and will once again take over the LA Convention Center. It might be a good idea to get those plane tickets and hotel reservations booked early if you plan on attending!
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